The purpose of the Paygent brand is to resell NetPay’s merchant services through a highly competitive agent sales channel. The agents are employed by Paygent. In return, the sales consultants can earn uncapped commission, with up to 15x their monthly residual from their merchants. Visit their website here.
The target market for this brand is individual business men and women. They would be working within the financial services and merchant services sectors. The company gives the individual flexibility and a balanced approach to work and life. Agents will work their own hours, meaning they are able to earn a significant sum of commission dependent on how active they are.
The companies purpose is to resell NetPay’s industry changing card terminal and card payment services. These services would include face to face and online payments. Additionally, all merchants gained access to NetPay’s market changing business management and analytics platform, Revolution.
The branding exercise was spread across four different mediums; logo design, stationery, roller banners for events and promotion, and a brochure. The brochure would be shared once interest had been gained. All designs use shapes from the logo. This helped to tie the brand together, whilst creating a consistent brand visual style.