CardPayments [visit website] is a brand and platform that shares essential card payment services information. The information that company would provide is directed at merchants who do not currently take card payments and those that already do. This brand is was an SEO experiment as the only traffic we would generate through CardPayments would be organic.
The challenge for this project was to create a website that looked clean, was easily crawled by search engines and passed Google SEO criteria. Additionally, the content that was created for the website had to be in plain English and jargon free. The logo had to communicate the card payments industry.
We tried to make this website as engaging as possible by adding:
- SVG credit cards that transition down the page;
- In the form section of the homepage, the credit card name changes. This is the carried across to all the yellow credit cards on the homepage.
- The buttons slide to reveal text underneath on hover;
- The “7 reasons to accept card payments” sections animates as you scroll down the page.
The website is fully responsive and built on WordPress CMS using custom post types and flexible advanced custom fields. The logo is designed for print and digital. The stinger is designed for 1920x1080px videos which was the resolution the company worked at for digital media content.