As part of the ongoing brand growth for NetPay, their website required a refresh. This was so it married up with the creative direction of the rest of the marketing material.
Working closely with the in-house front-end web developer, we produced a solution which better communicated the current sites content, but also adhered to the new brand style. We introduced the use of fluid typography and added functionality that makes the new UI easier to use compared to the previous version.
There are three audiences for this website: card payment services merchants, partners and their internal teams.
The challenge for this project was to present the content on NetPay’s website in a more meaningful and user friendly way. Reducing the jargon used in the copy was important too. This would create a more understandable language for those that are not familiar with the industry.
The desktop website was designed first, then followd by tablet and mobile. WordPress is the CMS, the content is created using custom post types and advanced custom fields.
Several projects in this portfolio cover various aspects of the brands refresh, however, they deserved entirely separate portfolio entries. The other projects for NetPay can be found using these links: NetPay corporate overview, NetPay brand creative plus video stinger, NetPay x Costco creative, and the NetPay partnership brochures.