Strongest Version of You is a personal training and fitness business with a difference from your traditional fitness and health approach. The goal of the companies trainer is to support and develop the individual physically, mentally, spiritually and emotionally. Therefore making the individual a stronger version of themselves, hence the brand name.
The Strongest Version of You branding is heavily influenced by paganism’s four classical elements. The four elements are wind, water, fire and earth. The owner is also a follower of this spiritual movement.
The target audience of this brand are future 1:2:1 or group clients, who require personal training instruction and male clients for the trainers mentorship programme. The brand needed to communicate and share the principles of the brand. The challenge was to also help the owner support future clients, as well as making the marketing engaging through the use of brand colours.
The logo was designed for print and digital media. The SVoY method graphic was made to be used online via the companies website and online marketing channel. The flyer was printed at A5 on 350gsm stock with a silk finish to give a long lasting feel when being handed out and postage through the doors of new clients.