NetPay has a long standing referral partnership with Costco UK. This partnership offers Costco’s members exclusive card processing rates and terminal rental fees. As part of this partnership, NetPay advertise their services across a wide range of Costco marketing opportunities. These span printed A0 in-store posters, HTML solus emails, online web banner ads and printed/digital adverts.
The audience for our marketing with Costco are new merchants who either already accept card payments and are looking to move provider or those that do not take already take card payments.
Communicating our messaging to these new customers was important. We had to make sure NetPay’s services and special offers were front and centre. To make the messaging understandable for the audience we kept the language plain and jargon free.
The showcased work is for one advertising campaign. The marketing was for: an A0 poster, a solus email, a half page printed connections ad and a full page MVM digital ad.
Several projects in this portfolio cover various aspects of the brands refresh, however, they deserved entirely separate portfolio entries. The other projects for NetPay can be found using these links: NetPay corporate overview, NetPay brand creative plus video stinger, NetPay website refresh, and the NetPay partnership brochures.