During the course of my four years as Graphic Designer for NetPay Solutions Group, I gained the trust of the Managing Director and Director of the business. This presented me with the opportunity to grow the NetPay brand and refresh it. This involved stripping the brand’s colour palette back and moving the brand’s visual style into a fresh, new consistent direction.
The target audience for all of this new creative work was existing and new NetPay merchants, as well as members of their partnership and reseller scheme.
The communication challenge for the NetPay brand refresh was to create single and consistent identifiable visual style. I had to work with the internal marketing and sales team to identify how we can separate NetPay from the rest of their competition. The starting point for this journey was implementing an impactful use of colour, shapes and typography.
The selection of works displayed span across print and digital mediums. The creative output includes static and dynamic solutions as well as packaging. One of the biggest challenges for me as a creative was learning how to animate the brand’s logo to make a NetPay video stinger.
Several projects in this portfolio cover various aspects of the brands refresh, however, they deserved entirely separate portfolio entries. The other projects for NetPay can be found using these links: NetPay website refresh, NetPay corporate overview, NetPay x Costco creative, and the NetPay partnership brochure.